Hello I'm Lou Lou!

And these are my friends.

Holidays are all about creating special memories, so come along on our adventures through endless summers around the world. We’re here to share the magic with you and make some incredible memories together!

And what will we wear?

We thought you’d never ask! 

Our whimsically crafted swimwear is the perfect balance between classic and playful and is inspired by the ocean’s wonders. Each piece is carefully detailed with nostalgic cuts and heirloom details, for you to treasure through your summers.

We know the grown-ups will ask, so you can let them know our swim ensembles really are as good as they look! Each piece is thoughtfully designed right here in Melbourne, Australia and we make sure that they’re ethically crafted using premium fabrics that provide UPF 50+ protection.

So, let’s dive into the fun. All you need to do is just add water!

SHOP LOU LOU